Digital Marketing Interview Questions?

The adoption of digital and information technologies has been incredibly fast. What started out as an email here and there - or maybe a Skype call to a faraway relative – has turned into a society where TikTok videos reign supreme, the answers to any query are at our fingertips, and where we can have food, groceries, and even furniture delivered without ever leaving the couch.

Though it’s been fantastic for enabling more businesses to reach their perfect audiences, stepping into the world of digital marketing can feel overwhelming if it’s new to you. There’s a vast amount of information to process, and the different facets of digital marketing are broad-reaching and varied.

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Basic Digital Marketing Interview Questions & Answers

Below are some of the top Digital Marketing interview questions for freshers (with proper answers).

1. Briefly explain Digital Marketing.

Marketing professionals can use any form of marketing that uses electronic devices or a digital mode to deliver promotional messaging and track its effectiveness throughout the consumer journey. In practice, digital marketing refers to advertising that appears on a computer, phone, tablet, or another type of electronic device. Online video, display ads, SEO, paid social ads, and social media posts are just a few examples. Digital marketing is usually contrasted with traditional marketing strategies, including magazine ads, billboards, and direct mail.

2. What are the types of Digital Marketing in the industry?

Types of Digital Marketing formats are as follows:

  1. Social Media Profiles
  2. Website
  3. Images and Video Content
  4. Blog Posts and eBooks
  5. Reviews and Customer Testimonials
  6. Brandes Logos, Images, or Icons

3. Why has Digital Marketing grown to be this huge compared to offline marketing?

This is the most frequently asked question in a digital marketing interview. In recent years, digital marketing has demonstrated immense power, and here are some of the most compelling reasons:

  1. Directly relates to customers’ needs
  2. Good exposure to product outreach and analytics
  3. A more convenient approach to connect with people from all across the world
  4. Changes can be implemented almost immediately if needed

4. Differentiate between direct marketing and branding?

  • Direct marketing aims to increase a company's revenue by creating demand. The use of stories in brand marketing allows you to connect with your audience on a much deeper level.
  • Direct marketing has a direct impact on top-line revenue. Typically, a high level of urgency and priority is assigned.
  • Testing and measuring are often on the minds of direct marketers. Differentiation is something that brand marketers consider.
  • Response, leads, conversion, and sales are the KPIs used in direct marketing. The focus of brand marketers is on KPIs like awareness, recognition, and engagement.

5. List a few disadvantages of Digital Marketing?

  1. - Make sure your staff has the expertise and experience they need to properly deploy digital marketing. Tools, platforms, and trends change quickly, so being up to date is essential.
  2. Time-consuming - Duties like optimizing internet advertising campaigns and developing marketing content can consume a significant amount of time.
  3. High competition - While internet marketing allows you to access a global audience, it also puts you in direct rivalry with others worldwide. It can be challenging to stand out from the crowd and capture attention among the different messages offered by consumers online.
  4. Complaints and feedback - Any nasty comments or criticism of your brand might be seen by your target audience on social media and review sites. It might be challenging to provide excellent customer service online.

6. List a few Digital Marketing trends for this year?

  1. Short DIY videos
  2. Telling a real story or example
  3. Audience focused content
  4. Personalized content
  5. Using AI in content
  6. Google Discover
  7. NFTs are used by marketers

7. What are some of the popular digital marketing tools?

In Digital Marketing, there are a variety of techniques that can be utilized to achieve a specific aim. Here are a few examples:

  • Google Analytics

Google has developed a free analytics platform for all people that lets you track the performance of your social media site, video and app. You can also calculate your advertisements ROI from here.

  • Ahref is an excellent tool for backlinks and SEO analysis.

  • Mailchimp

Mailchimp is an tool that lets you manage and communicate with clients, consumers, and other interested parties from one central location.

  • Google Keyword Planner

The Google Keyword Planner is a tool that can assist you in determining keywords for your Search Network campaigns. It's a free app that allows you to locate keywords relevant to your business and see how many monthly searches they generate and how much it costs to target them.

  • Kissmetrics

Kissmetrics is a comprehensive online analytics software that provides critical website insights and customer engagement.

  • Keyword Discovery

Keyword Discovery provides you with access to the world's most comprehensive keyword index, which is compiled from all search engines. Access to consumer search keywords for goods and services, as well as search terms that direct users to your competitors' websites.

  • SEMrush

Semrush is a comprehensive toolkit for gaining web visibility and learning about marketing. SEMrush tools and reports will benefit marketers in SEO, PPC, SMM, Keyword Research, Competitive Research, and content marketing services.

  • Buffer App

Buffer is a small-to-medium-sized business social media management application that allows users to create content, communicate with customers, and track their social media success. Buffer integrates social media networks such as Facebook, Instagram, and Twitter.

  • AdEspresso

AdEspresso is a simple and intuitive Facebook ad management and optimization tool.

8. How can you categorize Digital marketing?

Digital marketing can be categorized into Inbound Marketing and Outbound Marketing.

  1. Inbound marketing pulls in interested customers, whereas outbound marketing doesn’t care about interest.
  2. Consumer need is considered in inbound marketing, but in outbound marketing, it is done according to the product’s needs.

9. What are the four C’s of Digital Marketing?

Customer - The person who receives the message.

Content - The message that the customer sees is referred to as content.

Context - The message sent to the consumer.

Conversation - This is when you and your consumer have a conversation.

Digital Marketing Interview Questions for SEO

10. Differentiate between Dofollow and Nofollow.

Dofollow: These links allow search engine crawlers to follow a link to give it a boost from search engine result pages and to pass on the link juice (reputation passed on to another website) to the destination site.

Eg: <ahref=””>XYZ</a>

Nofollow: These links don’t allow search engine crawlers to follow the link. The also doesn’t pass on any link juice to the destination domain.

Eg: <ahref=”” rel=”nofollow”>XYZ</a>

11. What is a 301 redirect? How different is it from a 302 Redirect?

The 301 redirect tells the user and search engine bots that the original web page has permanently moved to another location. 302, on the other hand, only serves as a temporary redirect and does not pass on the link juice to the new location.

12. Why are backlinks important in SEO?

Backlinks are external links to your website that can help with:

  • Improved credibility for your website
  • Increased domain authority
  • Gaining organic search ranking
  • Increased referral traffic

13. What are the best practices to rank your YouTube videos?

  • Create content that’s informative and engaging
  • Optimize your videos. Some ways to do this are:
    • The title needs to have a high search volume and low difficulty
    • The description needs to be relevant to the title you’ve chosen
    • Accurate and relevant video tags need to be used
    • Your title tag must be under 100 characters
    • Use a captivating thumbnail and relevant hashtag
    • Promote your content on other social media platforms

14. What is Mobile-First Indexing?

Google uses content that’s mobile-friendly for indexing and ranking websites. If your website has a responsive design, Google will rank it higher up on search engine results. It bases this ranking on how well your website performs on mobile devices.

15. List the most popular local SEO ranking factors.

  • Creating a webpage for each product and service
  • Opting for a business listing on the Google My Business webpage
  • Updating NAP citations on your website and maintaining consistency
  • Embedding a google map
  • Optimizing your meta tags and content
  • Adding your business to local libraries
  • Opting for reviews and ratings

16. How to avoid the content penalty for duplicates?

Some of the ways to avoid this are:

  • To use a 301 redirect to the original URL
  • To use a rel=canonical attribute to the original content. This tells the search engine that a specific URL represents the original webpage
  • To opt for a preferred domain in the Google Search Console. This can redirect spiders to crawl web pages in different ways

17. What are the ways in which you can Increase Web page speed?

  • Using simple website design
  • By optimizing images
  • Improving server response times
  • Reducing redirects
  • Enabling browser caching
  • Opting for a Content Delivery Network (CDN)

18. When should Short Tail and Long Tail keywords be targeted?

Short tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.

19. What are some important elements to focus on while developing a website?

  • Site architecture and navigation: Good site architecture is important for bots to access and index the content easily
  • Responsive design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking
  • Create sitemap: It helps search engine bots understand the structure of your website
  • Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory

Next up in this digital marketing interview questions article, let’s cover questions related to Search Engine Marketing.

20. What are the most effective ways to increase traffic to your website?

Some of the most effective and proven ways to increase traffic to your website include:

  • Optimizing your content with relevant keywords
  • Creating targeted and user friendly landing pages
  • Creating super engaging and high-quality, unique content
  • Using digital ads to promote your website
  • Improve your local search

21. What are on-page and off-page optimization?

From a birds eye view, on-page SEO refers to the factors and techniques that are specifically focused on optimizing aspects of your site that are under your control. On the other hand, off-page SEO refers to the optimization factors and strategies focused on promoting your site or brand. You can learn about it thoroughly in this tutorial.

22. What is AMP?

AMP, i.e., Accelerated Mobile Pages allow you to create mobile pages that load instantly, helping visitors better engage with the page instead of bouncing off. You can dig deeper into AMP, use cases, strategies and more

23. What is the use of anchor tags in SEO?

Anchor tags are basically tags that are attached to a word or a phrase, that brings down the readers to a different section of the page as opposed to another webpage. This means you are creating a unique URL within the same page. Some of the benefits of using the anchor tags include:

  • No scrolling
  • Keeping things in order
  • 24. Explain what is the significance of CTR and how do you calculate it?

    The CTR, i.e., Click Through Rate is the ratio of the number of clicks on a specific link to the number of times people were exposed to the link. CTR is a very important metric because it indicates how your audiences are reacting to your assets, and helps you understand what works and what doesn’t. A low CTR might mean that you're targeting the wrong audience or your language or style is relevant to your target audience, and not able to lure them well in order to help them click.

    25. What can you do to improve your conversion rates?

    Some of the best practices to improve your conversion rates include:

    1. You can start with defining your website's goals
    2. Next, collect and analyze your visitor data
    3. You must perform competitor analysis
    4. Optimizing layouts of your critical pages can also prove to be extremely helpful

    Digital Marketing Interview Questions for SEM/PPC

    26. Explain what Google AdWords is.

    Google AdWords is a pay-per-click (PPC) internet advertising platform developed by Google that allows companies to reach a possible targeted audience by running adverts.

    Google AdWords, unlike other pay-per-click services like Facebook Ads, gives advertisers two options for reaching potential customers:

    1. Google's Search Network is an excellent place to start.
    2. You'll find it on Google's Display Network.

    27. Can you tell us a few Google AdWords Ad Extensions names that you know?

    1. Sitelink extensions
    2. Location extensions
    3. Call extensions
    4. App extensions
    5. Review extensions
    6. Callout extensions
    7. Structured snippet extensions
    8. Price extensions
    9. Automated extensions report
    10. Image extensions
    11. Previous visits
    12. Dynamic sitelink extensions
    13. Dynamic structured snippets

    28. What is Pay-Per-Click? Explain your strategies to make your PPC campaign more effective?

    Pay-Per-Click (PPC) advertising is a kind of online advertising in which you only pay when someone clicks on your ad on a search engine. After this, create a list of the most acceptable tactics for making efficient use of PPC based on your preferences.

    29. Explain how Ad Ranks are calculated.

    Google Ads uses an Ad Rank calculation technique to calculate ad rankings on SERPs. Ads with a higher Ad Ranking appear at the top of the page and vice versa. Multiply the CPC bid by the Quality score to get your Ad Rank.

    30. What is Ad Scheduling?

    Ad scheduling enables marketers to set up specific hours or days during which we show advertisements to an audience. It can also make bid adjustments for a specific day or time.

    Some of the advantages of ad scheduling are:

  • It ensures that the ads that are not running in those hours during which they performed poorly previously
  • Ensuring customers are served when you have limited client service hours
  • Making sure customer demand and supply is addressed
  • 31. What are the different ad formats available on Google Ads?

    1. Text ads: These ads only have the text content and are found on Google’s SERP
    2. Responsive display ads: These ads adjust their size and format depending on the space available. They can be text or image ads
    3. Image ads: These ads use static or interactive images. They can also have these formats: .gif, .jpeg, flash, etc.
    4. App promotion ads: These ads are used to drive app downloads
    5. Video ads: These ads can be run stand-alone or inserted into other video content that’s streaming
    6. Product shopping ads: These ads show product details like title, price, and store name
    7. Showcase shopping ads: These ads have an image and a description that expands on being clicked, providing product and store information
    8. Call-only ads: These ads enable users to connect to your business directly using the phone number provided

    32. What is RLSA, and how does it work?

    RLSA or Remarketing Lists for Search Ads enables you to customize your search ad campaigns for people who have already visited your website. Bids and ads can be tailored to cater to these visitors when they’re on Google and its other search partner sites.

    This lets you optimize your existing keywords for visitors and to bid on keywords that you rarely bid on.

    33. What types of audiences can be used in GDN?

    In Google Display Network (GDN), you can target various types of audiences to reach the right people with your ads. Here are some common audience types you can use:

    1. Demographics:Specific age, gender, and parental status.
    2. Interests:Users with interests related to your product or service.
    3. Remarketing:Previous visitors to your website.
    4. In-Market:Users actively researching or considering products in your category.
    5. Affinity:Users with long-term interests relevant to your business.

    34. What are the types of Keyword Matching available in Google Ads?

    These are parameters that can be set on your keywords to control the kinds of searches that can trigger your advertisements.

    1. Broad match: These ads appear when a user searches for any word in your key phrase
    2. Phrase match: It only shows these ads when the user searches for your exact keyword phrase, in its precise orders. Additional words at the beginning or the end are acceptable.
    3. Exact match: It shows these ads only when users search the exact keyword phrase

    35. What are some of the reasons as to why your ads could have been rejected?

    The only reason they could disapprove of an ad is that it violated Google’s advertising policies. Some of the policies are:

    1. Prohibited content: Content that cannot be advertised on the Google Network
    2. Restricted content: Content you can advertise, with limitations
    3. Prohibited practices: Things you can’t do, if you want to advertise with Google
    4. Editorial and Technical: Quality standards for your ads, websites, and ads

    36. What are the different kinds of bidding available in Google Ads?

    1. CPC: CPC, or Cost-Per-Click, is a bidding method that enables you to set up a maximum price on the cost of someone clicking on your ad. You only have to pay when a viewer clicks on your advertisement
    2. CPV: CPV or Cost-Per-View, is a method that defaults to set the price you will pay for your video ads. You only have to pay when a person watches your ad
    3. CPM: CPM or Cost-Per-Impression, is the amount of money you pay each time your ad is displayed in the Google Display Network or Google Search Network. You pay for the impressions generated by your ad

    37. What are some automatic bidding strategies?

    Automated bidding enables google to automatically set a bid amount based on the likelihood of your ad getting a click or conversion. Some of the strategies you can pick are:

    1. Increased site visits: Maximize clicks: This strategy automatically sets your bids to help to get as many clicks as possible within your budget
    2. Increase visibility: Target impression share: This strategy sets your bids with the goal of showing your ad on the top of the page or anywhere in the SERP
    3. Get more conversions: Target CPA: This strategy sets Search or Display bids to get as many conversions as possible
    4. Meet target return on ad spend: Target ROAS: This strategy automatically sets your bids to help get as much conversion value at the target return on ad spend you spend
    5. Get more conversions while working under your budget: Maximize Conversions: This strategy sets bids to help you get the most conversions for your campaign while spending your budget

    38. What is the quality score in Google Ads?

    The quality score gives users an understanding of the quality of their ads. The score ranges from 1 to 10 for each keyword, shows your ad's quality, and the landing pages triggered by them. It ranks these ads based on expected CTR, ad relevance, and landing page experience. A high-quality score shows that Google considers your ad and your landing page useful and relevant to people searching for that particular keyword.

    39. What are the hallmarks of a good PPC landing page?

    1. A powerful and attractive headline
    2. Having an effective and persuasive copy
    3. Providing engaging content like images, videos, gifs, etc.
    4. Enough white space to draw the user’s attention to specific elements in the page
    5. Adding trust indicators like statistical evidence, testimonials, etc.
    6. Having a well-designed lead capture form
    7. Having a strong call to action

    Now, moving on in this digital marketing interview questions article, let’s talk about questions about Email Marketing.

    Digital Marketing Interview Questions for Email Marketing

    40. What are the key differences between hard and soft bounce emails?

    Soft Bounce: This shows that the email had reached the recipient’s email server but bounced back for some reason. The reason can be the following:

    1. Being blocked by the recipient
    2. The recipient’s inbox is full
    3. The recipient’s server is down

    Hard Bounce: A hard bounce happens when the email has been permanently blocked. Some reasons can be:

    1. The recipient’s email address is invalid
    2. Your reply-to-address is blacklisted

    41. What would you do to improve the Click-through-rate of your email?

    1. Create an interesting subject line
    2. Using the preview text effectively
    3. Making your emails mobile-friendly
    4. Creating engaging email content
    5. Segmenting and personalizing your emails
    6. Making your emails visually appealing and including relevant images
    7. Placing the CTA where it’s easily visible to visitors
    8. A/B Testing your emails