Email Marketing Interview Questions?

Email Marketing is one of the most powerful digital marketing channels, used by 4.03 billion people around the world. In email marketing, a company sends marketing-related emails to build brand equity, develop relationships with customers, and grow revenue.

Email Marketing


Basic Email Marketing Interview Questions & Answers


Below are some of the top Email Marketing interview questions for freshers (with proper answers).

1. What is email marketing?


Email marketing is the process of sending electronic mails to potential customers to build a relationship with them. It is a form of direct marketing used to promote the brand, product, or service.

Email marketing may involve advertisements, solicitation of donations or sales, or business requests. 

2. How many emails should you send to the customers?


Sending messages two or three times each month will leave enough time in between and prevent you from landing in spam. Choosing four times a month will maintain the consistency of one mail per week. 

However, you need to closely check the open and withdrawal rates. And you’ll have to diminish the mail-sending frequency if you see a decline in the engagement rates. 

3. What is the best time to send emails?


Mornings and weekends are considered the best times to send emails. However, time may vary according to your target audience, email lists, and recipients. Businesses need to find the specific details as in what time zone the subscriber is in and the server’s activeness for speedy reachability.

4. What is the best email marketing campaign that you’ve created?


This is one of the most asked email marketing interview questions for experienced professionals. It is your chance to show professional knowledge.

The best answer would be to walk them through the best campaign that you ever created and point out specifics about the subject line, preheader text, tone of the text, and the imagery that was used. Bonus points if you can discuss the intended audience and why the email was geared toward them.

5. What is the difference between soft and hard bounce emails?


An email bounce occurs when the email is not delivered to the email address you intended to send it to.

Hard Bounce:


A hard bounce indicates a permanent delivery failure. The email could not be delivered due to an incorrect or invalid email address, etc.

Soft Bounce:


A soft bounce is an email that gets as far as the recipient’s mail server but bounces back due to a deliverability issue. This could be due to a temporary issue; in most cases, it is because the recipient’s inbox is full, the file size is too large, or the server is down.

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6. What metrics do you use to measure the success of an email campaign?


The choice of metrics would depend upon the goals of the campaign. Other than those, some commonly used metrics to measure the success of a campaign are:

  1. Click Rate
  2. Open Rate
  3. Subscription Rate
  4. Conversions
  5. Reply Rate
  6. CTR ( Click through Rate)
  7. Increase in referral business
  8. Increase in website traffic

7. How will you grow our email subscriber list?


It is among the top email marketing interview questions because that’s where the success of a campaign depends on.

The accomplishment of email advertising is correspondent to the email list you make. That’s why growing an email list is such an essential interview question.

The best methods to develop an email subscriber list are:

  1. Creating some productive and unique email content
  2. Empowering your current subscribers to forward messages of some exclusive offers and discounts
  3. Utilizing social media platforms to advance distinctive offers
  4. Revitalize the old email list with an opt-in campaign.
  5. Create a new lead generation offer, like a free eBook or whitepaper, and expect guests to provide their email addresses. 
  6. Gather email addresses at occasions like seminars, and public exhibitions and import them into your database.

8. How to prevent emails from landing in spam?


You can follow the following steps to prevent your email from landing in spam:

  1. Always get permission to send emails.
  2. Keep the length of the subject line under 45 characters.
  3. Don’t use too bright elements, underscores, and bold print. 
  4. Don’t use a lot of exclamation marks, or CAPS LOCK key, and limit the use of numbers in the subject line.
  5. Check if your domain name has been blacklisted.
  6. Monitor your deliverability
  7. Utilize email spam checkers to improve your likelihood of landing in the inbox.
  8. If you want to deliver an important message to multiple groups, you better use the BCC function.

9. What are the important points to consider in the email checklist?


You must follow the below email marketing checklist:

  1. The subject line should be concise and direct.
  2. The purpose of the email should be clear and must have only the essential information. 
  3. Documents supporting your email should be attached.
  4. Use a proper greeting.
  5. While proofreading, check the correct usage of grammar and spelling.
  6. Run a spam check and customize your content accordingly

10. Define Click-through Rate, Open Rate, and Unsubscribe Rate in email marketing.


In your list of interview questions for email marketing, you must include these points because the meaning of CTR, open rate, and unsubscribe rate are vital to know.

a) Click-through Rate

The Click-through rate for email is the percentage of people who clicked on at least one link in your email message. It is calculated by dividing the total number of people who clicked on the link by the number of impressions and multiplying that ratio by 100 to know the CTR percentage. Your CTR would be 40% if 40 out of 100 people clicked on your link. 

b) Open Rate

It refers to the number of people in your email list who opened your email message. Usually, the open rate is expressed as a percentage, and a 30% open rate would mean that three of every ten emails delivered to the inbox were opened.

c) Unsubscribe Rate

The number of people who have unsubscribed from your emails is known as unsubscribes. It is calculated by dividing the number of unsubscribes by the successful email deliveries multiplied by 100. 

List of Interview Questions for Email Marketing Specialist



Email marketing specialists create and execute strategies aimed at improving knowledge about products and services. This is a specialized form of digital marketing.

The interviewer will test your proficiency in a variety of email marketing tools and techniques, and your capacity to tailor your approach to maximize uptake within the target audience. Some of the primary interview questions for email marketing for experienced professionals are:

  1. What email tracking tools do you know or have used before?
  2. How do you find out the most optimal days and times to send sales emails?
  3. What email metrics do you monitor? Which is more insightful: click-through rate or open rate? Why?
  4. List some characteristics of a mobile-friendly email.
  5. How do you proofread email content for clarity and accuracy?
  6. Based on our products/services, what kind of audience would fit our email campaign and why?
  7. Which google analytics reports are the most useful and why?
  8. What’s the best way to ensure the emails don’t end up in the spam folder?
  9. Explain Forward rate and Churn rate.
  10. What are the various types of email marketing campaigns?

1. What is Email Marketing?


Email marketing is a supportive platform for business owners to send emails regarding the products to clients to gain their attention. Spreading awareness about a brand is the main aim of email marketing.

2. What is the best time to send emails?


Mornings and weekends are the best time to send emails. However, the time may vary depending on the client’s location and preferred timing. The best time is to find what time zone your customer is in and the server activeness to send mails for speedy reachability.

3. What are the best metrics for Email Marketing?


B2B conversion rates, website traffic, and sales are essential metrics to assess the marketing goals.

4. How frequently should you send emails to customers?


It is not good to bug the customers with frequent or daily mails as it may annoy them and make them show less interest in your brand. You can send a maximum of three emails at intervals in a month to increase the customer engagements for the business.

5. Which is the best strategy for email subject lines in email marketing?


The email’s subject line is crucial for any business as it is the deciding factor whether the customer finds the email exciting or not. Including 50-70 chars of text with specific, short, and convincing text can trigger customers’ interest to invest in your business. Avoid grammatical errors and ensure the mail list is not significant to prevent mail from entering the client’s spam folder.

6. List the laws included in Email Marketing.


The best strategy to attract potential customers is to send emails only to people with whom you have interacted in the past. Avoid sending emails to unknown people or contacts that pop up from lead generation to keep your reputation high. There are laws in email marketing that mention sending emails to anonymous people is not correct and advised.

7. How to draft an impressive email?


Sending irrelevant mail can divert the attention of customers even if the email appears on the top list. Understand the interested aspects of customers, draft correspondence with an appropriate subject line, and include the body accordingly in a fast and professional way. Make the content more readable and sensible to catch the customer’s eyes as soon as they see the mail popped up on their system.

8. What is Effective Content Marketing?


Good content is the one that aligns well with the customer’s thought process and matches their expectations. Try to understand the likes, dislikes of the customer, and draft the mail with meaningful content like how you would help them meet their goals or solve their current problems in the industry.

9. How to improve the Email Subscriber List?

Clients tend to unsubscribe to emails that are not useful for them in the current competitive digital marketing trend. So, when you shoot mails, keep it short and informative to retain customers in the subscriber list. If customers are unsubscribing from the list, all the marketing efforts go in vain, and brand reachability will be affected due to poor email content.

10. Explain Can-spam Act

The Act reveals the general rules involved in email marketing to help clients assess good intentions. If you are sending promotional emails, check for unsubscribe option considering the convenience of customers and make sure you do it on request immediately. If it is commercial mail, then include a physical address, and for banned people, skip the email is suggested.

11. What are the strategies involved in Email Marketing?


An email newsletter is one key strategy that allows circulating emails to the subscriber list for building a rapport with them.

Traditional emails include order confirmation and receipts to customers to keep the customers notified and informed about other products via a single mail.

Direct mails include sending emails to convey the ongoing offers to reliable customers for communication.


12. What are the pros of email marketing?


Email marketing cost-effectively targets a larger audience. ROI will be great if the proper email marketing approach is followed.

13. What are the cons of Email Marketing?

Products sent via emails are not tangible, which means clients cannot feel the effects before purchasing. Something there is a variation between the product shown and delivered as well. The product is prone to damage due to logistics issues, and buyers need to provide private information to provide the home, which is a privacy concern.

14. What is the scope of Automation in Email Marketing?


Scheduling is one automation feature that sends mail to the list on the pre-set time and date. Tracking is another impressive automation feature that reveals the statistics of the emails like how many read the mail, how many moved correspondences to spam, who all unsubscribed from the mailing list, and the leftover bouncing mails.

15. How to measure the deliverability rate of emails?


The email deliverability rate is the count of mails delivered to the target customers without any issues.


16. How should your from line be in the email?

A blank from line can lower the interest of customers in opening the email. The most recommended approach is to include your brand name or identity to avoid getting your mail into recipients’ spam folders.